Symbol vs. Marks

Symbol vs. Marks

Summary of what I learned 

After reading a few passages I learned what a mark was. To begin a mark can be one of six topics it could either be a symbol, pictograph, letter mark, logo, combination mark, or a trademark. All marks are considered trademarks. While reading I also learned how a symbol can be very crucial to a company. A symbol should have 11 traits for good use, analysis, and development. The 11 traits a
symbol should have would be positive association, easy identification, close gestalt, abstraction level, reduction, one color rule, negative spaces, symbol weight, flow, direction, and lastly metering. If a symbol contains all of these listed traits/factors the symbol will have a long lifetime. 

Difference Between Symbol and Logo 

The difference between a symbol and a logo is a symbol is "Marks without type used to identify a cooperation, agency or institution. Symbols can also be legally protected. A logo differs from a symbol as a logo is "word or words in type. Identify company, brand, project, group. Pronounceable. Can be legally protected." Some advantages to having a symbol is it can be unique, simple gestalt. Quick impact. Some disadvantages to having a symbol costly to promote, explain. Confusing with other symbols. Some advantages to logos would be easy to promote. Some disadvantages would be complex gestalt. When a symbol and a logo are used together it is called a combination mark.

Favorite Thing I Learned and How it will be Used in the Future

The favorite thing I used was what a combination mark was. This is my favorite thing because in the future when I am creating my own logos I will defiantly be using a combination mark.