Company Rebrand

Company Rebrand

Summary of Rebrand Project

The scope of the rebrand project was to choose a local Kansas City company and create a brand new combination mark for the company to rebrand themselves with. First the process started with sketching 30 symbols, then sketching 15 word marks, followed by combining the two to create 10 combination marks. From the 10 combination marks the class was asked to select 6 of the ten and create them using Adobe Illustrator. After the black and white version was created the next task was to create the colored version using color schemes. After creating 6 basic color schemes the next step was to create 5 more color schemes for each combination mark. after completing this step the final steps was to select our favorite combination mark of the 6 and create a business card (Front and Back), Letterhead (Front and Back), and an envelope (Front and Back). The company rebrand display above is the finished product.

What I designed

First step to the finished project was sketching my combination mark. When I was originally creating my combination mark for the company rebrand I wanted a Italian feel so naturally my first instinct was to select colors that were on the Italy flag, which explains my color scheme choices. After creating combination marks that I was satisfied with to create a company rebrand was to create a business card. When I was creating my business card I eat for a clean look as I wanted al the information to be readable and wanted the logo to be the center of attention. To add some detail I added some colored bars on top to hold the information in which really added some character. Next was creating a letterhead.
For the letterhead I added both my combination marks to give some variety and added my second combination mark on the bottom of the front and made the opacity lower, which i rally think added a lot of detail and brought the whole letterhead together. Lastly, I crated an envelope and just wanted a clean look.